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MARKETING AND COMMUNICATIONS SPECIALIST

GENERAL DESCRIPTION

The Marketing & Communication Specialist assists in the execution of the strategic marketing and communication plans that include all company platforms of written and digital publications, web, and social media under the direction of the Manager of Marketing and Communications. This role is responsible for assisting in the development and distribution of marketing and communication materials that include but are not limited to brochures, posters, publications, videos, social campaigns, and other promotional items used to educate cooperative members and drive leads for the fiber subsidiary.

CORE COMPETENCIES:

The defining strengths described below are essential in effectively conducting the position.

    • Creative mindset to keep materials and resources fresh and relevant.
    • Strong relationship building and communication skills with a positive demeanor to serve as a liaison between teammates, other departments, and community organizations.
    • Supports the department and organization by having sufficient knowledge of programs and services offered.
    • Allocates time and attention based on what is most important to achieve key goals and objectives.
    • Organizes effectively and can prioritize tasks to keep multiple duties on track.

RESPONSIBILITIES:

The duties and responsibilities described below are the essential functions of the job and are not intended to be all inclusive for this position.

    • Collaborates with other representatives within the member relations department to fully understand product and communication needs.
    • Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique and customer lifecycle.
    • Generates content for marketing and communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
    • Presents design ideas and recommendations to Manager of Marketing and Communications and Department VP
    • Creates and coordinates multimedia packages.
    • Attends trade shows, community fairs, and networking events to drive overall company awareness and leads for fiber subsidiary.
    • Performs other duties as assigned.

POSITION REQUIREMENTS

    • Education -Bachelor’s degree in communications, marketing or related field required.
    • Experience -At least 2 years of relative work experience which may include public relations, coordinating social media, and developing/implementing marketing and communications campaigns.
    • Technical and journalistic writing skills are required.
    • Experience providing content and assisting with production of various communication pieces as part of data-driven campaigns.
    • Strong oral and written communications skills are required.
    • Proficiency with Microsoft Office applications; Outlook, PowerPoint, Word, Excel.
    • Proficiency in Adobe Creative Suite.
    • Experience with the design and production of print materials.
    • Photography, videography, and video editing skills are preferred.
    • Ability to develop and execute presentations that represent WRVEC and its subsidiary to varying audiences.
    • Must have and maintain a valid Missouri driver’s license.
    • Ability and willingness to travel up to 20%, including some overnight travel.

WORKING CONDITIONS:

    • Inside office environment with regular posted office hours and occasional overtime, including weekends and holidays if necessary.

PHYSICAL EFFORT AND DEXTERITY

    • Frequent physical activity to include sitting at a desk for prolonged periods of time, standing, walking, stooping, bending, lifting, and carrying materials under fifteen pounds.

MACHINES, TOOLS, AND EQUIPMENT

    • Capable of operating a personal computer, calculator, printer, copy machine, telephone, shredder, and any other required office equipment.

VISUAL ACUITY, HEARING, AND SPEAKING

    • Comfortable in speaking on the telephone and via online conference tools. Must be able to communicate clearly and accurately for work and safety compliance.

ENVIRONMENT/WORKING CONDITIONS

    • Majority of work will be performed indoors. Normal office safety precautions and practices are required. Position may require travel to acquire supplies from time to time. The regular work schedule is Monday through Friday.

 

Note: This job description is not to be construed as an exhaustive statement of duties, responsibilities and requirements. Management retains the right to assign or reassign duties and/or responsibilities at any time.

 

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