CEO Corner

There is something about an Ozarks summer that brings back a flood of memories. Soon, the smell of fresh cut hay will fill the air. I still remember the long June days growing up—painting outside under a steady sun, hauling hay until my arms ached, and cooling off just in time for a church league softball game under the lights. At White River Valley Electric Cooperative, we understand that summer in the Ozarks carries both challenges and joys. That’s why we do more than just keeping the lights on. Whether we’re keeping you powered by one of the area’s most reliable and affordable electric companies or connecting you to our new high-speed fiber internet—we never stop working for you. Our crews are standing by ready to respond—day or night—when summer storms roll through. Every decision we make is to help our members live better, more connected lives.

The past month, we have enjoyed getting to meet our members at our annual Member Appreciation Days. Whether it has been a friendly face we’ve known for years, or a new member stopping by for the first time; these events remind us why we do what we do. They aren’t about handing out a hot dog or a cold drink—they are about hearing your stories, answering your questions, and getting to say “thank you” in person. Every conversation reminded us that this cooperative exists for its members—because it belongs to the members. There are still two more opportunities to join us for a Member Appreciation Day. We’ll be in Ozark on June 6 and our Branson office on June 13.

We are so lucky to live in an area where community still matters. When you call us, you’re not talking to a faraway call center, you’re reaching a neighbor who cares. As sure as the fireflies’ flicker and the whip-poor-wills songs fill our summer air, White River Valley Electric Cooperative is here to serve you. We’ve been doing it proudly since 1939.